Terms of reference for the conduct of a training on Developing Communication Strategy to be held in Georgia between 20 and 22 August 2018.
One of the leading CSOs in Georgia, International Society for Fair Elections and Democracy (ISFED) is an independent, member-based, non-partisan, non-for-profit, non-governmental organization. Since 1995, ISFED carries out a mission to support democratic development in Georgia and beyond through ensuring transparent electoral processes, government oversight and citizen engagement in decision-making. Strategic areas of ISFED’s work include election monitoring and strengthening confidence in electoral processes; supporting democratic reforms and Georgia’s European integration; increasing transparency and accountability of local government; promotion of democratic values and civic education.
As part of its cross-border cooperation with a network of partner election observation organizations, ISFED is organizing an Election Observation Summer Camp in Kvareli, Georgia during August 20-24, 2018. The camp will host around 60 participants coming from citizen election observer organizations of Armenia, Azerbaijan, Belarus, Georgia, Moldova, Russia and Ukraine. The participants will undergo training sessions and attend number of workshops based on their chosen training track. Effective Communications is one of the training tracks based on the training needs assessment conducted among the participant organizations.
Scope of Work
ISFED aims to recruit an expert (or a team of experts) to deliver a training on Developing Communication Strategy for CSOs during August 20-22.
The training should cover identification of objectives of strategic communication for organizations, products that organizations need to communicate (reports, statements, etc.), developing messages for relevant target groups and audiences, best tools and channels for communicating to those audiences and resources needed. The training should include both traditional and new media strategies with particular focus on social media strategies and best practices. The training should include practical exercises on how to use the relevant tools and on how to develop communication strategies based on the chosen tools.
The training will last for up to 3 days or up to 6 training sessions of 2 hours each (net training time excluding breaks). The organizers will cover all the travel and accommodation costs.
Ideal applicants will have a track record of designing and conducting trainings, relevant experience in the field of development of communication strategies in the international context, understanding of political processes in the Eastern Partnership and Russia, be fluent in English (and/or Russian) language. A good understanding of election monitoring NGOs will be an asset.
Interested applicants should submit the following documentation via email to email@example.com by 5 August 2018.
- Resume of the expert(s);
- The list of foreseen topics;
- Brief outline of the training module and methodology;
- Expected net honorarium;
- Overview of previous experience of conducting similar trainings;
- Preferable language (English or Russian).
Applicants must indicate “Training on Developing Communication Strategy” in the subject field.
Selection will be based on the best thematic offer, methodology and the cost-performance ratio.
More information on ISFED can be found at www.isfed.ge
ISFED is an equal opportunity employer regardless of applicant’s nationality, ethnic origin, race, skin color, sex, sexual orientation or gender identity.